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Triple Lift Appoints Ron Lissack As Evp of Technology and Frazer Locke As Svp of International Sales

Sep 18, 2024about 1 year ago

Position

Vice President

Company

TripleLift

Frazer Locke
New York

Description

TripleLift has hired five new leaders to join the company's executive team, including Ron Lissack as EVP of Technology, Frazer Locke as SVP of International Sales, Prune Nouvion as Country Manager, France, Richard Ottoy as UK Country Manager, and Sofia Rabellino as SVP of Business Development.

Company Information

Company

TripleLift

Location

New York, New York, United States

About

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months