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the CRM Appoints Shane Marcum As Chief Operating Officer

Mar 31, 2025•6 months ago

Position

Chief Operating Officer

Company

TheCRM

Shane Marcum
Beverly HillsSoftwareArtificial Intelligence

Description

TheCRM has appointed Shane Marcum as Chief Operating Officer. With over 30 years of experience in dealership operations, technology innovation, and executive leadership, Shane Marcum is a trailblazer in redefining industry standards, mastering operational complexity, and scaling businesses with precision.

Company Information

Company

TheCRM

Location

Beverly Hills, California, United States

About

TheCRM is the backbone of the most advanced AI-driven selling system ever designed for automotive and RV dealerships. Everything you need is seamlessly connected in one platform, built to work perfectly together because it was created as a unified solution. From CRM to Equity Mining, from Digital Retailing to AI-powered Appraisals, there’s no need for cumbersome integrations or patchwork systems. Stop piecing together solutions—the real power comes from having all your data in one place, working together to drive results.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months