logo
logo

the Pr Group Appoints Catherine Shu As Director of Content & Media

Mar 26, 2024•over 1 year ago

Position

Director

Company

The PR Group

Catherine Shu
ChippendalePublic RelationsMarketingAdvertising

Description

The PR Group has appointed Catherine Shu, formerly a senior reporter at TechCrunch, as the director of content & media. Based in Taiwan, Shu will oversee content services and play a key role in the agency's growth across Southeast Asia.

Company Information

Company

The PR Group

Location

Chippendale, New South Wales, Australia

About

The PR Group is a leading technology PR agency with offices in Melbourne, Sydney, and Singapore. The company has supported the growth of innovative companies in tech across B2B and consumer sectors, including Accenture, GoFundMe, Dropbox, and more.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Related People

Catherine hidden

hidden