the Bruce Company Appoints Seth Nicholson As Chief Executive Officer

Jun 13, 2025•about 1 month ago

Position

Chief Executive Officer

Company

The Bruce Company

Seth Nicholson

MiddletonLandscapingHome And Garden

Description

Seth Nicholson has been appointed as CEO and president of The Bruce Company by his father, Bliss Nicholson, who takes the role of executive chairman. Seth, who has been with the company since he was 12, aims to continue the company's legacy and vision.

Company Information

Company

The Bruce Company

Location

Middleton, Wisconsin, United States

About

The Bruce Company is a nationally recognized landscape services business and garden center founded in 1952. It has been guided through a transformative period of alignment and expansion. The company focuses on enhancing its service offerings while continuing to foster strong relationships with its clients.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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