Tbwa Thailand Appoints Wolf Bkk Co Founder As Group CEO

Feb 22, 2024•over 1 year ago

Position

Chief Creative Officer

Company

TBWA

Peter Khoury

Description

TBWA has appointed Phannika Vogsayan as the new group CEO for Thailand with immediate effect. Peter Khoury has also been appointed to the dual role of regional chief creative officer and Singapore’s chief creative officer.

Company Information

Company

TBWA

About

Disruptive Brand Experience:People no longer want to be instructed about brands, they want to experience them. Therefore, the brand core must be activated along the entire brand experience.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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