SureCo, a leader in helping businesses provide customized healthcare options to employees, announced today the appointment of Tom Mafale to the role of Chief Revenue Officer. With more than 35 years of experience leading health insurance companies, Mafale will work closely with insurance brokers, businesses, and carriers to help employers leverage the opportunities of the burgeoning individual market at scale. Mafale's proven industry expertise in unlocking new market dynamics will enable SureCo to strategically amplify its positioning by offering an alternative solution to traditional group insurance.