logo
logo

Shop Back Appoints Carolina Paradas As General Manager of North America

Sep 24, 2025•8 days ago

Position

General Manager

Company

ShopBack

Carolina Paradas
SingaporeInformation TechnologyE Commerce

Description

ShopBack has announced the hiring of Carolina Paradas as General Manager of North America. This strategic hire aims to replicate the company’s Asia-Pacific success in the competitive U.S. rewards market, driven by the engagement of Gen Z and millennials.

Company Information

Company

ShopBack

Location

Singapore, Southeast Asia, Singapore

About

ShopBack is Asia-Pacific's leading shopping and rewards platform that helps American shoppers maximize their purchases. With over 55 million users across 13 markets, the company focuses on a mobile-first, Gen-Z driven approach. It combines affiliate marketing, cashback rewards, and payments integration, catering to modern consumers.

Related People

Sign in to view contact details

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months