Rtb House Bolsters Executive Team With the Hire of Michael Lamb As Chief Commercial Officer

Oct 02, 2023•almost 2 years ago

Position

Chief Commercial Officer

Company

RTB House

Michael Lamb

WarsawMarketingAdvertising

Description

RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the appointment of Michael Lamb as Chief Commercial Officer to spearhead its international commercial growth, with an emphasis on the US market.

Company Information

Company

RTB House

Location

Warsaw, Masovian Voivodeship, Poland

About

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Michael hidden