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Abigail Jacobs Appointed As Chief Marketing Officer At Rei Co Op, Leading Reshuffling of C Suite

Nov 12, 20248 months ago

Position

Chief Marketing Officer

Company

REI Co-op

Abigail Jacobs
SeattleLeisureTravelE Commerce

Description

Abigail Jacobs has been appointed as the new chief marketing officer at REI Co-Op, succeeding Vivienne Long. Her role includes leading brand strategy, creative, customer and member planning, and marketing operations. This appointment is part of a reshuffling of REI's C-suite, which also included hiring a vice president of public affairs and impact, a chief technology officer, and a chief operating officer, with the company still looking to fill the role of chief merchandising officer.

Company Information

Company

REI Co-op

Location

Seattle, Washington, United States

About

REI is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can't visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn't just about gear. Adventurers can take the trip of a lifetime with REI's active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

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