Abigail Jacobs Appointed As Chief Marketing Officer At Rei Co Op, Leading Reshuffling of C Suite
11/12/24, 8:54 PM
Location
seattleIndustry
leisure
travel
e commerce
Position
chief marketing officer
Abigail Jacobs has been appointed as the new chief marketing officer at REI Co-Op, succeeding Vivienne Long. Her role includes leading brand strategy, creative, customer and member planning, and marketing operations. This appointment is part of a reshuffling of REI's C-suite, which also included hiring a vice president of public affairs and impact, a chief technology officer, and a chief operating officer, with the company still looking to fill the role of chief merchandising officer.
Company Info
Location
seattle, washington, united states
Additional Info
REI is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can't visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn't just about gear. Adventurers can take the trip of a lifetime with REI's active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.