Abigail Jacobs Appointed As Chief Marketing Officer At Rei Co Op, Leading Reshuffling of C Suite
Nov 12, 2024•8 months ago
Position
Chief Marketing Officer
Company
REI Co-op
Description
Abigail Jacobs has been appointed as the new chief marketing officer at REI Co-Op, succeeding Vivienne Long. Her role includes leading brand strategy, creative, customer and member planning, and marketing operations. This appointment is part of a reshuffling of REI's C-suite, which also included hiring a vice president of public affairs and impact, a chief technology officer, and a chief operating officer, with the company still looking to fill the role of chief merchandising officer.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months