Third Generation Family Member, Natalie Morhous, Promoted To Chief Executive Officer of Race Trac, Inc.

Jan 03, 2024•over 1 year ago

Position

Chief Executive Officer

Company

RaceTrac

Natalie Morhous

AtlantaRetail

Description

The RaceTrac Board of Directors today announced the promotion of Natalie Morhous to CEO of RaceTrac, Inc. Max McBrayer previously served as CEO, alongside Morhous, who previously served in the role of president. The leadership change was effective January 2, 2024.

Company Information

Company

RaceTrac

Location

Atlanta, Georgia, United States

About

Headquartered in Atlanta, Georgia, family-owned RaceTrac is the 22nd largest privately held company in the United States and has been serving guests since 1934. RaceTrac has nearly 800 retail locations representing the RaceTrac® and RaceWay® brands in 13 states offering guests an affordable one-stop-shop featuring competitively priced fuel plus a wide selection of food and beverage favorites, including freshly brewed coffee.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Natalie hidden