Pure Red Appoints Retail Technology Veteran Umesh Sripad As Its First Chief Product Officer

Today, PureRED, a leading marketing, data, and technology partner, announced it has tapped Umesh Sripad as its first-ever Chief Product Officer. In this newly created role, Sripad will oversee PureRED's proprietary technology, PR1, and lead product innovation across PureRED's retail client base. Sripad will report directly to PureRED CEO Brian Cohen,","Sripad's appointment comes on the heels of PureRED's merger with digital creative agency Haddad & Partners and notable executive announcements, including the appointment of Jason Whiting as Chief Growth Officer and new additions to the company's board of directors.