Position
Chief Brand Officer
Company
Proforma
Description
Proforma has appointed Tim Nale as Chief Brand Officer, who previously held leadership roles at LeadingResponse, Michelin, and Koozie Group.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months