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Primo Water Announces Appointment of Robbert Rietbroek As CEO

Nov 15, 2023•over 1 year ago

Position

Chief Executive Officer

Company

PRIMO WATER

Robbert Rietbroek
Tampa

Description

Primo Water Corporation , a leading provider of sustainable drinking water solutions direct to consumers in North America and Europe, today announced that Primo Water's Board of Directors has appointed Robbert Rietbroek as Chief Executive Officer and to the Board of Directors, effective January 1, 2024.

Company Information

Company

PRIMO WATER

Location

Tampa, Florida, United States

About

Primo Water Corporation and an affiliate of BlueTriton Brands, Inc. have merged to create Primo Brands, a leading branded beverage company in North America. The new company has an iconic brand portfolio, including billion-dollar, widely recognized brands such as Poland Spring® and Pure Life®, high-growth premium brands like Saratoga® and Mountain Valley®, and other valuable brands with significant growth potential.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

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