Tiffani Carter Joins Pattern Beauty As Chief Marketing Officer, and Christiane Pendarvis As Co CEO

May 17, 2024•about 1 year ago

Position

Chief Executive Officer

Company

Pattern Beauty

Christiane Pendarvis

Los AngelesBeautyLifestyleRetailFashionE Commerce

Description

Tiffani Carter has been appointed as the first chief marketing officer at Pattern Beauty. She brings with her a proven track record of amplifying authentic narratives and a customer-first mindset. Pattern Beauty also recently made a string of new hires including co-CEO Christiane Pendarvis.

Company Information

Company

Pattern Beauty

Location

Los Angeles, California, United States

About

Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses. We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty. Available at retailers including Ulta Beauty, Sephora (US + CAN), Macys, Boots and Ulta Beauty at Target, PATTERN is not only disrupting and redefining prestige hair care, we are doing so with innovative formulas and unrivaled content. PATTERN offers products in the wash, style, treat and heat categories, having won numerous awards from Allure, Ebony, ESSENCE, Marie Claire, and New Beauty.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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Christiane hidden

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