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Pathlabs Expands Leadership Team With Appointment of Alexis Lockwood As New VP of Revenue Operations

Aug 23, 2023almost 2 years ago

Company

Pathlabs

MissoulaAdvertising

Description

Pathlabs, a leading Media Execution Partner that provides end-to-end digital media execution services to agencies, has appointed Alexis Lockwood as its new VP of Revenue Operations. Alexis has a strong background in digital marketing and sales, recently coming from Innovid, where she was VP of Global Sales Operations. Her appointment comes at a crucial time for Pathlabs as the company continues to grow rapidly.

Company Information

Company

Pathlabs

Location

Missoula, Montana, United States

About

Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to agencies. Pathlabs combines the best of both worlds between in-house teams and vendors, delivering service-based solutions and handling all the planning, execution, optimization, analytics, and reporting tasks for the agencies. The company's primary objective is to equip agencies with the right people, workflows, and technology; by doing so, they enable agency leaders to focus on scaling the business while Pathlabs handles the intricacies of their media execution. For additional information on Pathlabs, please visit www.pathlabs.com. SOURCE Pathlabs

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