& Other Stories Appoints Jonathan Saunders As Chief Creative Officer
04/03/25, 5:03 AM
Location
Industry
lifestyle
retail
fashion
e commerce
Position
chief creative officer
H&M Group-owned & Other Stories has appointed Jonathan Saunders as its chief creative officer. This newly created role aims to rejuvenate the brand amidst a turnaround plan to enhance its fashion offerings and marketing efforts.
Company Info
Location
stockholm, stockholm county, sweden
Additional Info
& Other Stories is a fashion brand owned by H&M Group, offering a more sophisticated and quirky alternative to H&M and COS. Launched in 2013, it has become the group's third largest brand by store count and market exposure. The label focuses on a feminine vibe and mid-market price point.