Ortto Appoints Eric Holmen As President and CRO

Jul 17, 2024•12 months ago

Position

Chief Revenue Officer

Company

Ortto

Eric Holmen

SydneyMarketing AutomationCrmSaasAdvertisingAnalytics

Description

Ortto, a complete platform for data-driven marketing automation, has announced the appointment of Eric Holmen as the new President and CRO. The veteran martech executive brings a wealth of experience in growing SaaS businesses and challenging legacy martech platforms.

Company Information

Company

Ortto

Location

Sydney, New South Wales, Australia

About

Ortto (formerly Autopilot) brings customer data, marketing automation, and analytics together to help marketers engage at every stage of the customer lifecycle. Launched in 2015, Ortto has team members across Australia, Europe, and the US. To date, the company has raised $35M in venture funding from backers including Blackbird, Rembrandt, and Salesforce Ventures.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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