Mirriad Advertising Appoints New Finance Chief Sharecast.COM
10/13/23, 3:39 PM
Location
Position
In-content advertising specialist Mirriad Advertising announced the appointment of Nicholos Hellyer as its chief financial officer designate on Friday after recent strategic evaluations and a managerial reshuffle.
His tenure saw him in senior banking director and CFO roles involving substantial equity capital and merger and acquisition responsibilities, notably with global financial giants such as UBS Investment Bank and HSBC.
Company Info
Location
london, england, united kingdom
Additional Info
Mirriad is the leader in virtual product placement and in-content advertising.
Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Our vision is become a key source of revenue for the most progressive content producers and distributors worldwide, with a solution that unites superior viewing experiences and outstanding advertising impact. As the world’s largest content owners, producers and advertisers are faced with unprecedented pressure on their business models, Mirriad’s mission is to provide the most advanced advertising solution to the content industry that is easy to integrate, deploy and the new ad format can be used alone or combined with other media and is aligned with existing media trading.
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