Position
Chief Marketing Officer
Company
Medibank
Description
Medibank has announced the appointment of Geoff Ikin as its new Chief Marketing Officer, following the tragic passing of former CMO Lisa Ronson. Ikin, who previously served as the Chief Customer Officer at Myer, will assume his new role starting in December.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months