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Mediavine Promotes Brad Hagmann To Senior Vice President of Advertising Technology

Aug 15, 2023almost 2 years ago

Company

Mediavine

Boca RatonPublishingAdvertising

Description

Mediavine, the largest, independent full-service ad management firm in the U.S., has announced the promotion of Brad Hagmann to Senior Vice President of Advertising Technology. This appointment comes at a crucial time as Mediavine continually works to stay ahead of shifts in technological and market trends while driving value for independent publishers and the industry.

Company Information

Company

Mediavine

Location

Boca Raton, Montana, United States

About

Mediavine is the largest independent full-service ad management company in the United States, exclusively representing and monetizing 10,000 publisher partner websites with 1.6 billion monthly pageviews in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top two lifestyle property with 150+ million unique monthly visitors and 17 billion monthly ad impressions. Mediavine is a Google Certified Publishing Partner - Premier, Great Place to Work®, Inc. 2022 Best Workplace, Fortune 2022 Best Medium Workplace, Ad Age 2022 Best Place to Work, and 2023 Inc. 5000.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

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