Mediassociates Names Jeff Larson As CEO

Mar 20, 2024•over 1 year ago

Position

Chief Executive Officer

Company

Mediassociates

Jeff Larson

Sandy HookMarketingAdvertising

Description

Mediassociates appoints Jeff Larson as CEO, succeeding Founder Scott Brunjes who will continue as Chairman and primary shareholder.

Company Information

Company

Mediassociates

Location

Sandy Hook, Connecticut, United States

About

Mediassociates is a leading independent, full-service media agency headquartered in Sandy Hook, CT. Since its founding in 1996, the agency has experienced remarkable growth, expanding threefold since 2020. With $275 million in media billings and a dedicated team of 102 employees, Mediassociates is positioned to be both nimble and scalable. The agency serves a national client base, partnering with mid-market companies to drive growth and leverage media as a competitive advantage. Mediassociates is a proud member of the Worldwide Partners Independent Agency Network and has received numerous industry accolades, including being recognized as a Best Place to Work by Ad Age, listed among the Fastest Growing Agencies by Adweek, honored as Media All-Stars by MediaPost, and designated a Premier Partner by Google.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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