Massage Envy Promotes Andrea Mc Cauley To Chief Revenue Officer

Feb 19, 2025•5 months ago

Position

Chief Revenue Officer

Company

Massage Envy

Andrea McCauley

ScottsdaleHealth Care

Description

Massage Envy announced the promotion of Andrea McCauley to chief revenue officer, a newly formed role dedicated to driving strategic brand growth focused on supporting franchisees' new customer acquisition and retention, service innovation, retail products, and marketing initiatives.

Company Information

Company

Massage Envy

Location

Scottsdale, Arizona, United States

About

Massage Envy is the nation’s #1 provider of massage collectively across its franchise network and a national leader in skin care. All Massage Envy locations are independently owned and operated franchises, where the franchisee is the sole employer of all positions. Massage Envy combines big-brand recognition with a small-brand feel because at its heart is a caring, supportive community of dedicated wellness professionals who share one purpose: helping people feel and look better so they can live better.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Andrea hidden