lululemon athletica inc has implemented an updated and more integrated organizational structure alongside the departure of Sun Choe, Chief Product Officer. Jonathan Cheung, Global Creative Director, will now report to CEO Calvin McDonald and oversee the product design and innovation roadmap. Additionally, a new team will be created, and Nikki Neuburger will become Chief Brand & Product Activation Officer, with Elizabeth Binder as Chief Merchandising Officer reporting to Neuburger.