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Lubrication Specialties Expands Marketing Department With New Digital Marketing Manager

Aug 27, 2024•11 months ago

Position

Manager

Company

Lubrication Specialties

Katherine Simmons
Mount GileadDigital MarketingMarketingAdvertising

Description

Lubrication Specialties has appointed Katherine Simmons as digital marketing manager. Simmons will lead the overall digital strategy to expand the company’s Hot Shot’s Secret brand into multiple markets.

Company Information

Company

Lubrication Specialties

Location

Mount Gilead, Ohio, United States

About

Lubrication Specialties (LSI) was founded in 1997 by Chris Gabrelcik, STLE – CLS, OMA, with a focus on developing innovative lubricant solutions for hard to solve issues. Today, LSI manufactures over 50 high performance engine and gear oils, fuel and transmission additives and other specialty products under the Hot Shot’s Secret brand. As the fastest growing performance lubricant brand in the USA, Hot Shot’s Secret products are sold in over 35,000 retail stores nationwide and online to multiple markets including auto, trucking, racing, heavy-duty, RV and agriculture.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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