Loyyo Appoints Paul Arts As Chief Executive Officer
04/01/25, 1:58 PM
Location
bredaIndustry
crm
software
analytics
Position
chief executive officer
Loyyo announced the appointment of Paul Arts as CEO effective January 1, 2025. Founder Wouter Meeuwisse will take on the role of Chief Product Officer, focusing on product innovation and partnerships.
Company Info
Location
breda, north brabant, netherlands
Additional Info
Loyyo is a Netherlands-based company specializing in payment-linked loyalty solutions. Founded in 2019, Loyyo focuses on improving customer loyalty and data engagement for retailers. Their software connects transaction data with customer profiles, offering insights into Customer Lifetime Value (CLV) and purchasing behaviors. Loyyo enables businesses to reward customers without relying on traditional loyalty cards or apps.