Position
Chief Marketing Officer
Company
Love’s Travel Stops
Description
Love’s Travel Stops has named Patrick McLean as its first chief marketing officer. McLean will report to the president and lead nearly 300 team members in marketing and customer experience.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months