Le Pub Appoints Sol Ghafoor As CSO and Francesca Zedde As Head of Strategy

Grounded in the belief that culture influences consumer behaviour and purchase decisions, LePub has announced two new appointments in its strategic capabilities confirming its commitment towards growth and scalability creating innovative brand experiences that resonate in people’s lives through building brands in culture. Sol Ghafoor has been appointed as chief strategy officer. Reporting to LePub’s global CSO and global CEO, he will be responsible for leading strategy at LePub Amsterdam, the centre of strategic excellence at LePub Network. Here is where the Global Strategy Unit is pioneering Data & Culture, Comms, Social Media and Innovation Strategy