Kat Kin Hires Lloyd Page As Chief Marketing Officer

Jun 04, 2024•about 1 year ago

Position

Chief Marketing Officer

Company

KatKin

Lloyd Page

ClerkenwellPet

Description

KatKin, the direct-to-consumer cat food brand, has appointed Lloyd Page as its first Chief Marketing Officer. Page will be responsible for boosting awareness and consideration of the brand, transforming it into a well-known, loved consumer brand, and ensuring that marketing is the engine of the company’s growth and product sales.

Company Information

Company

KatKin

Location

Clerkenwell, England, United Kingdom

About

KatKin goes hardcore for cat health: cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. We put cats over profits, and science over cheap marketing wins. We do things the right way, even if that means the hard way. So cats live long and cat parents can love hard without compromise. We’ll keep pushing until hardcore love is the standard for cat care everywhere. So cats jump higher, zoomie faster, purr louder and live longer.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Claire hidden

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Lloyd hidden