Ipsy Appoints Francine Li As Chief Marketing Officer To Drive Innovation and Brand Growth

May 21, 2024•about 1 year ago

Position

Chief Marketing Officer

Company

IPSY

Francine Li

San Mateo

Description

IPSY has announced the appointment of Francine Li as its new Chief Marketing Officer (CMO) to lead marketing, communications, and ensure seamless member experience, with a vision to reinvigorate the IPSY brand and advance impact efforts at the company.

Company Information

Company

IPSY

Location

201 Baldwin Avenue

San Mateo, California, United States

About

IPSY is the largest beauty membership in the world. Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression. We approach everything we do with a community-first mindset and deliver a personalized experience that is rooted in machine learning and impeccable merchandise curation. With an avid beauty community and more than 200 million product reviews, we have created the ultimate beauty innovation platform. Our world-class team—from merchandising to machine learning, editorial to engineering, and everything in between—works behind the scenes to make personalized beauty discovery possible. Check out our Career Site to learn more about life, culture, benefits, and perks across our Beauty For All brands!

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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