Formerly known as The Creative Engagement Group (TCEG), Inizio Engage XD is the Experience Design (XD) specialist area within Inizio Engage. Inizio Engage XD creates experiences that inspire a lasting change in attitude, behavior and performance for clients operating in life sciences and across a range of sectors. It partners with clients to provide employee engagement, learning & training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. It engages internal and external audiences through the creation and delivery of live & virtual experiences, film, branded content, immersive and interactive content.