In4mation Insights Appoints CTO

Oct 10, 2023•almost 2 years ago

Position

Chief Technology Officer

Company

in4mation insights

John Nicholson

Needham

Description

in4mation insights LLC , a MA-based leading innovator in marketing performance measurement and optimization, announces the appointment of John Nicholson as the Company’s first Chief Technology Officer. This appointment exemplifies the Company’s ongoing commitment to develop transformational software tools that support and supplement the Company’s core competency in leading edge Marketing Mix Modeling software and services.

Company Information

Company

in4mation insights

Location

Needham, Alabama, United States

About

in4mation insights, LLC is a marketing analytics company specializing in measuring the impact of media and fundamental business drivers on sales. The company’s innovative media and optimization models are driven by its deep expertise in Bayesian statistics. Through the company’s strategic road mapping, clients can allocate their marketing resources more effectively and grow their own data analytics capabilities, ultimately leading to maximum, sustainable ROI, and sales growth.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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