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I Fit Appoints Mark Phillips As Chief Marketing Officer and Bart Muller As Chief International Officer

Apr 02, 2024•over 1 year ago

Position

Chief International Officer

Company

iFIT

Bart Muller

Description

iFIT announced the recent appointments of Mark Phillips as new Chief Marketing Officer, and Bart Muller as Chief International Officer, to expand the Company’s C-suite and achieve its mission to transform people’s lives. Both executives officially joined the iFIT team at the end of 2023.

Company Information

Company

iFIT

About

iFIT is a global health and fitness technology company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney, and Manchester, the company offers immersive, adaptive, personalized subscription workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across a full range of fitness modalities.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Related People

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