Sneaker Label Hidnander Appoints First Ever CEO the Industry.Fashion

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Hidnander is a challenger brand in the upper casual segment. Made in Italy, the brand’s key product is footwear: trainers, basketball shoes, sandals and boots. Inspired by icons, every piece is both distinct and familiar, a twisted revision on the famous tropes of youth culture. The image is modernist, but the standards are traditional. Launched in Spring/Summer 2019, Hidnander exists primarily as a brand for the independent retail sector, to be distributed by wholesalers, and manufactured by craftsmen. The Hidnander team – designers, artists, visionaries – believe much has been lost in the rush to digital and the upswing of fast fashion. The exception to the rule, Hidnander champions expertise and experience: the often-silent partners that are the guardians of quality and the shepherds of success, the skilled men and women in the factories, on the road, in the stores. As the brand name implies, there is more to be found beneath the surface. The real treasure is hidden under.