Gupta Media Hires Legendary Boston Journalist Carly Carioli As Director of Communications, Ushering In a New Era of Storytelling In Performance Marketing

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Gupta Media is a strategic consultancy on the cutting edge of digital media, analytics, creative strategy, innovation, and performance marketing. We drive growth for global tech-industry leaders, DTC titans, major music labels, pop festivals, pro sports franchises, and other ambitious brands by developing intelligent media plans, creative campaigns, best-in-class reporting tools, and bespoke technology implementations. Through a mix of data-driven decision making and expert human insight, we're building the smartest and most efficient media agency in the world. Each day, we push the limits in the pursuit of "Redefining Possible." Gupta Media's CPM Tracker—a real-time, source-of-truth data hub for digital advertising rates across Meta, TikTok, and other platforms—has been cited by the New York Times, Goldman Sachs, and Guggenheim Partners.