Group M Appoints Alycia Mason As CEO of Wavemaker U.S.
07/01/24, 3:40 PM
Location
new yorkIndustry
advertising
GroupM has appointed Alycia Mason as CEO of its Wavemaker U.S. agency, effective at the end of July. Mason joins the WPP group from McDonald’s, where she most recently served as field vice president overseeing thousands of stores and was the burger chain’s first U.S
Company Info
Location
new york, new york, united states
Additional Info
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.