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Jessica Thorpe Is Elevated To CEO of Gen.Video After Two Years of Double Digit New Client Growth

May 31, 2023about 2 years ago

Position

Founder

Company

gen.video

Jessica Thorpe
WestonContent MarketingBrand MarketingMarketing

Description

gen.video, a leading global influencer marketing company, announced today it has appointed Jessica Thorpe to a new role as CEO, effective immediately.","As CEO, Thorpe will be responsible for the strategic direction of the company and overseeing the next phase of growth. In her role, she will strengthen the three largest growth areas of the company, including its influencer measurement software, bringing new tools to the creator economy, and expanding its agency practice to support retail media efforts for global brands.","Thorpe's promotion comes as part of a larger executive team restructuring at the company. Co-founder and former CEO, Bill Hildebolt, will step into the Executive Chairman role and continue to contribute to the company's partnerships, M&A activity, and long-term vision.

Company Information

Company

gen.video

Location

Weston, Massachusetts, United States

About

gen.video is a leading influencer marketing company connecting creativity and commerce worldwide. The company specializes in bespoke agency services powered by partnrUP—a toolkit for marketers to collaborate on content, incentivize creators, and provide full-funnel measurement of influencer marketing efforts. This combination of creativity and consumer insights produces award-winning work for brands.

TalentWatch™ Score

62
High Hiring Activity

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