gen.video, a leading global influencer marketing company, announced today it has appointed Jessica Thorpe to a new role as CEO, effective immediately.","As CEO, Thorpe will be responsible for the strategic direction of the company and overseeing the next phase of growth. In her role, she will strengthen the three largest growth areas of the company, including its influencer measurement software, bringing new tools to the creator economy, and expanding its agency practice to support retail media efforts for global brands.","Thorpe's promotion comes as part of a larger executive team restructuring at the company. Co-founder and former CEO, Bill Hildebolt, will step into the Executive Chairman role and continue to contribute to the company's partnerships, M&A activity, and long-term vision.