8x8 Appoints Contact Center and Growth Marketing Leader Bruno Bertini As Chief Marketing Officer

Sep 18, 2023•almost 2 years ago

Company

Fuze

Abu DhabiSoftwareInternet Services

Description

8x8, Inc. , a leading integrated cloud contact center and unified communications platform provider, today announced the appointment of contact center and growth marketing leader Bruno Bertini as Chief Marketing Officer . Reporting directly to CEO Samuel Wilson, Bertini will be responsible for developing and driving the company’s comprehensive global marketing strategy to raise market awareness and accelerate demand and growth opportunities.

Company Information

Company

Fuze

Location

675 CREEKSIDE WAY

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

About

Fuze is a full-stack, digital assets infrastructure platform, enabling MENA businesses to integrate embedded experiences for their customers. Fuze is a fast-growing tier A VC-backed startup partnering with leading global and regional banks, fintech, financial institutions, and super apps, to offer innovative crypto and digital asset products through its API infrastructure in a regulatory and compliant way.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

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