logo
logo

Edible Brands Appoints Matthew Walls As President and Chief Stores Officer

Jul 15, 2025•5 days ago

Position

President

Company

Edible Brands

Matthew Walls
AtlantaMarketplaceFood and BeverageE Commerce

Description

Edible Brands announces the appointment of Matthew Walls as President and Chief Stores Officer. He will oversee day-to-day operations and strategic initiatives across all brand properties.

Company Information

Company

Edible Brands

Location

Atlanta, Georgia, United States

About

Edible Brands is a platform company owning Edible Arrangements and its e-commerce marketplace Edible.com. The company focuses on health and wellness through a unique range of food offerings. Established by Tariq Farid, Edible Brands aims to franchise its newly acquired Roti brand into a fast-casual dining experience.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Related People

Matthew hidden