Draper James Appoints Jeannie Yoo As Chief Executive Officer
10/29/24, 1:36 PM
Location
new yorkIndustry
lifestyle
retail
fashion
e commerce
Position
chief executive officer
Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, has appointed Jeannie Yoo as Chief Executive Officer, effective October 15, 2024. Yoo, a veteran in the fashion industry with two decades of experience across luxury and commercial brands, will lead Draper James into its next chapter, focusing on growth across direct-to-consumer channels, category diversification, and global scaling.
Company Info
Location
new york, new york, united states
Additional Info
Draper James is a classic, American lifestyle brand founded by Reese Witherspoon, inspired by her roots in the South. Launched in May 2015, Draper James is known for its unapologetically feminine style, offering clothing, accessories and home accents with timeless grace and charm.