Cordial Appoints Jay Li As Chief Financial Officer

Oct 29, 2024•9 months ago

Position

Chief Financial Officer

Company

Cordial

Jay Li

San DiegoMarketing AutomationEnterprise SoftwareSaasMarketingAdvertisingSoftwareAnalytics

Description

Cordial, the leading enterprise marketing platform, appoints Jay Li as Chief Financial Officer to oversee all financial operations, business operations, and strategy.

Company Information

Company

Cordial

Location

San Diego, California, United States

About

Cordial's technology helps companies like L.L. Bean, Orveon Global and Boot Barn automate high-conversion messages across email, SMS, mobile apps, social media, direct mail and more, driving scalable revenue and lasting customer connections. Cordial was recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, receiving the highest possible scores in six criteria. The company was also named a fastest-growing company in the 2022 and 2023 Deloitte Technology Fast 500 and 2024 Inc. 5000 and won the Business Intelligence Group's Best Places to Work award in 2023.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

Jay hidden