Constant Contact Appoints Smita Wadhawan As Chief Marketing Officer

Jul 14, 2025•5 days ago

Position

Chief Marketing Officer

Company

Constant Contact

Smita Wadhawan

WalthamAdvertisingMedia And Entertainment

Description

Constant Contact has announced the appointment of Smita Wadhawan as Chief Marketing Officer. With over 15 years of experience in marketing leadership, she will oversee all aspects of the company's marketing strategy.

Company Information

Company

Constant Contact

Location

Waltham, Massachusetts, United States

About

Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience in less time and with better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

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Constant Contact Appoints Smita Wadhawan As Chief Marketing Officer

Description

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Company Information