Collage Group Hires Elizabeth Jackson As Chief Marketing Officer

Mar 21, 2024•over 1 year ago

Position

Chief Marketing Officer

Company

Collage Group

Elizabeth Jackson

BethesdaConsumer GoodsInformation TechnologySoftwareCommunity And Lifestyle

Description

Collage Group appoints Elizabeth Jackson as its first Chief Marketing Officer, leveraging her over thirty years of experience in marketing, strategy, insights, and new product innovation. Elizabeth Jackson will focus on accelerating adoption of fluen.ci in the market as well as developing long-term strategic growth plans.

Company Information

Company

Collage Group

Location

Bethesda, Maryland, United States

About

Collage Group is the leading cultural intelligence company supporting over 300 iconic U.S. brands in their efforts to unleash the power of culture to drive brand growth. Through our consumer insights, data, tools and best practices we work with marketing and insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ and women. Our work centers on helping brands achieve Cultural Fluency—the organizational ability to use culture to activate consumers across race, ethnicity, generation, gender, sexual identity and parent-child relationships.

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Related People

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