Burdette Beckmann Inc. To Acquire Engage CPG, Laura Holland Named Senior Vice President, Grocery
Oct 02, 2024•about 1 year ago
Position
President
Company
Burdette Beckmann (BBI)
Description
Burdette Beckmann Inc. (BBI) has announced a definitive agreement to acquire EngageCPG, a respected southeastern U.S. sales agency, effective January 1, 2025
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months