Brightline Appoints Kelsey Mellard As Chief Growth Officer and Elizabeth Hart As Chief Marketing Officer
Mar 26, 2025•6 months ago
Position
Chief Marketing Officer
Company
Brightline, Inc.
San MateoDescription
Brightline has appointed Kelsey Mellard as chief growth officer and Elizabeth Hart as chief marketing officer, as well as three new senior vice presidents. The executive appointments support Brightline's expansion to a hybrid model with in-person care and its partnership with health insurers to drive more in-network coverage for families.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months