Position
Chief Executive Officer
Company
BORBOLETA BEAUTY
Description
Borboleta Beauty, the leader in lashes and lash extension supplies and education to beauty professionals, schools, salons, spas and consumers, announces that Mike Alexander has been named Chief Executive Officer. He will also join the Borboleta Board of Directors. Alexander joins Borboleta following 10 years as a senior executive at PMD Beauty, where he helped lead the organization's growth into one of the most recognized and innovative smart beauty tool and skincare companies in the world.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months