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Bobcat Company Appoints Laura Ness Owens As Chief Marketing Officer

Jul 08, 202511 days ago

Position

Chief Marketing Officer

Company

Bobcat Company

Laura Ness Owens
West FargoManufacturingPublic SafetyNon Profit

Description

Bobcat Company has appointed Laura Ness Owens as its first Chief Marketing Officer, responsible for global marketing and brand strategy. This marks a significant change in their marketing organization to better align with customer experience and digital engagement.

Company Information

Company

Bobcat Company

Location

West Fargo, North Dakota, United States

About

Bobcat Company is a leading provider of compact equipment for global construction, rental, landscaping, agriculture, grounds maintenance, acreage management, government, utility, industrial and mining markets. We strive to empower our customers to do their jobs more efficiently and effectively. We’re North Dakota’s largest manufacturer, with the most extensive compact equipment distribution network in the world.

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Related People

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