Arjoon Bose Appointed Chief Marketing and Digital Officer for Bel Group
06/24/24, 10:02 AM
Location
suresnesIndustry
food and beverage
Position
chief marketing and digital officer
Arjoon Bose has been appointed as the Chief Marketing and Digital Officer for Bel Group within the Growth Leadership team, led by Béatrice de Noray, Group Chief Growth Officer. He will be responsible for developing and deploying global marketing and digital strategies across its full portfolio, to strengthen Bel’s approach with a mandate to drive growth through meaningful brand building with consumer centricity.
Company Info
Location
suresnes, ile de france, france
Additional Info
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.