Position
Chief Direct To Consumer Officer
Company
Bark
Description
BARK, Inc. announced the appointment of Meghan Knoll as Chief Direct-to-Consumer Officer, effective June 3, 2024. Meghan Knoll will lead BARK’s direct-to-consumer (“DTC”) business.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months