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Barbarian Appoints Jeff Blackman As Managing Director To Lead Growth Under CEO Joe Maglio

Jun 04, 2024•about 1 year ago

Position

Chief Executive Officer

Company

Barbarian

Joe Maglio
New YorkCreative AgencyBrand MarketingMarketingAdvertising

Description

Barbarian announces the appointment of Jeff Blackman as managing director to lead the company into its next phase of growth. In this senior role, Jeff will be responsible for agency transformation, building new emerging technology capabilities, and company growth. The appointment signals a transformative period of new leadership and direction for the agency.

Company Information

Company

Barbarian

Location

New York, New York, United States

About

Barbarian is a digital experience agency headquartered in New York City. Since 2001, our legacy of creativity and innovation has been the driving force of industry-changing work for some of the greatest brands in the world. In the rapidly evolving cultural and technology landscape, we empower our clients to connect with their customers in more differentiated and impactful ways. At the center is our interaction-first framework focused on experience design, platform-driven engagement and emerging technology. At Barbarian, we pride ourselves on our commitment to inclusive and courageous innovation, which guides everything we do as we shape the future of our client's digital narratives.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months