Backroads Announces Next Generation of Leadership With Avery Hale Smith Named Executive Vice President; Sean Harrington Assumes Role As Chief Operating Officer
Backroads Announces Next Generation of Leadership With Avery Hale Smith Named Executive Vice President; Sean Harrington Assumes Role As Chief Operating Officer
10/11/23, 1:13 PM
Location
berkeleyIndustry
leisure
tourism
travel
Position
chief operating officer
Backroads, the leader in active travel, today announced an expansion of its top management with the promotion of Avery Hale Smith to Executive Vice President. Hale Smith joined Backroads in 2020 to head up the Sales and Guest Experience departments after previous leadership roles in new business development and customer experience at EVERFI and ClearPoint Strategy. Her adventurous spirit and uncompromising values—both traits she inherited from her entrepreneurial father, Backroads Founder, President and CEO Tom Hale—flourished and matured throughout her childhood and are helping to drive innovation across the company
Company Info
Location
berkeley, california, united states
Additional Info
Backroads was founded in 1979 by Tom Hale and has been a leading innovator in active and adventure travel for over 40 years. Guests join Backroads to bike, hike, and so much more—on expertly planned active adventures highlighting the unique character of each destination. The company offers multiple ways to go active: Biking, Walking & Hiking and Multi-Adventure tours; Active Ocean & River Cruises, Safari, Culinary and Snow Adventures; and Dolce Tempo trips for travel at a more relaxed pace. Backroads also offers Private Trips, Women's Adventures and Family Trips designed for three distinct age groups: Families with Teens & Kids (best for ages 9+), Families with Older Teens & 20s (one or more kids age 17+) and Families with Adult Kids 20s & Beyond (one or more kids age 20+). Repeat guests and referrals from past guests make up many of the travelers that Backroads hosts each year in hundreds of locations across the globe.